Dr. Johnna Richardson, PhD

AI Identity
Blueprint

The complete you, formatted for any AI tool.

Most people train AI to sound like them.
This trains AI to think, feel and create like you.

Your Brand Voice Guide, built with
✦
Cognition
→
✦
Emotion
→
✦
Expression
→
✦
Visual
30
Minutes
5
AI-Ready Assets

© 2026 Dr. Johnna Consulting, LLC  ·  doctorjohnna.com

Layer One of Four

How You Think

The Cognitive Layer

Before AI can think like you, we need to understand how your mind actually works. Not your niche. Not your offer. The patterns, beliefs, and lens you bring that nobody else has. These questions will feel different from any brand exercise you've done before. That's the point.
What do you believe about your industry, your clients, or the way most people approach your field that almost nobody else is saying out loud?
The thing you've known for a while but haven't said plainly. Don't edit yourself.
When a client comes to you with a problem, what is the thing underneath the problem that you almost always see that they cannot see yet?
The pattern you recognize before they name it.
Finish this honestly.
This is your market position in one breath.
Most people in my space...
↔
I believe...
What is a perspective or approach you held five years ago that you no longer hold? What changed?
Your evolution is part of your positioning. This shows how you think, not just what you know.
Who is the person you are most built to serve? Not their job title. Describe them by where they are in their life or identity right now.
What are they carrying? What have they tried that hasn't worked?
When you are doing your best work, what is actually happening? Not the task. The feeling, the conditions, the kind of person you're serving.
Describe it as a scene, not a job description.
Section 1 of 4
Layer Two of Four

How You Feel

The Emotional Layer

This is the layer most AI tools skip entirely. Identity isn't only a brain. It's feelings too. What you protect, what you will never compromise, and what you want people to feel when they're in your world. This is what makes AI output feel human, not just accurate.
What are the two or three values that are non-negotiable in how you run your business and show up for your clients?
Name them, then tell me what each one actually means in how you operate. Not just the word. The meaning behind it.
What do you want someone to feel in the first 30 seconds of encountering your brand? Not think. Feel.
Think about emotional atmosphere before a single word is read.
Describe what working in alignment feels like for you, versus working out of alignment.
This contrast is important. Don't rush it.
In alignment, I feel...
Out of alignment, I feel...
What is something you will not do in your business, even if it would make money?
Your non-negotiables define your brand as clearly as what you will do.
When your work lands exactly right, what has happened? What did you give, and what did they receive?
This is the transformation you're actually in the business of delivering.
Optional · But worth including if you have them
Have you completed any personality or psychological assessments?
Include the assessment name and your specific result for each one. The more precise you are, the more your Blueprint will reflect how you're actually wired, not a generic version of the type. For example: "MBTI: INFP. Enneagram: 4w5. Grit: high (top 10%). Human Design: Manifesting Generator. Attachment: secure. DISC: I/C. Strengths: Activator, Learner, Achiever." One line per assessment is enough. Leave blank if you don't have them.
Section 2 of 4
✓ How You Think
✓ How You Feel
3 How You Communicate
4 How You Look
5 Your Brand Voice Guide
Layer Three of Four

How You Communicate

The Expression Layer

Now we bring the thinking and the feeling into language. This is where your voice becomes something AI can actually replicate. Not approximate. Replicate. Your voice is not just tone. It is the behavior of your mind and heart on the page.
Tell me the short version of your story. Not your resume. The moment or season that made you understand exactly why you do this work.
This becomes the thread running through everything your brand says.
Write three to five sentences exactly the way you would say them to a client who is about to give up on themselves. Do not edit. Do not polish. Just write.
This is your rawest voice. The one that comes before you think about how it sounds. That's the voice AI needs to learn.
What words or phrases do you find yourself using constantly that feel distinctly like you?
Type a phrase and press Enter to add it. Add as many as come to mind.
What words, phrases, or tones do people in your industry use that you will never use?
Your refusals are as defining as your preferences. This tells AI what you will never sound like.
Complete this: "I want people to read my words and feel _______, not _______."
Then tell me a little about why that contrast matters to you.
I want them to feel...
not
Not...
Optional · But this is where the magic happens
Paste a real sample of your writing.
Choose something you wrote without heavy editing. A paragraph from a blog post, a newsletter excerpt, an email, or a caption that felt natural. The ideal sample is at least 100 words. Two or three short pieces from different contexts (teaching, selling, connecting) is even better than one polished one. The Blueprint reads how you actually write, not what you say about how you write. Raw is fine.
A few quick details so your Blueprint is personalized.
Your Name
Business Name (if you have one)
Your Industry / Field
Section 3 of 4
✓ How You Think
✓ How You Feel
✓ How You Communicate
4 How You Look
5 Your Brand Voice Guide
Layer Four of Four

How You Look

The Visual Identity Layer

Your visual identity is the first thing people experience before they ever read a word. It needs to match what's inside. This section captures what you have or gives you direction to build from. Either way, it becomes part of your Blueprint so AI can generate visuals, write design briefs, and create on-brand imagery for you.
Path A
I have my brand colors and fonts
I'll enter what I already use. My visual identity is established or mostly there.
Path B
I'm building or refreshing
I'd like direction. I'll answer a few questions and get a starting point to build from.
Section 4 of 4

Building Your Brand Voice Guide

Psychology-backed. Identity-first. Yours to keep.

AI Identity Blueprint

Your Brand Voice Guide is Ready

Download your Brand Voice Guide
Save your files now. They are not stored on this site.
or download individually

Start here: which AI are you using?

Your setup depends on where you work with AI. Find your row, then follow the matching card below.

If you use...
Your setup
The Claude app (claude.ai or mobile)
Install the Skill, or add the .md file to a Claude Project
Claude Code or Claude Desktop
Save the .md file in your project folder, then add the CLAUDE.md block (card below)
ChatGPT
Paste the Custom Instructions blocks, then upload the .txt file to your conversations
Any other AI tool
Paste the Activation Block at the start of any conversation

What is each file for?

Each file contains your complete brand identity. The format determines how and where you use it.

.pdf
Brand Voice Guide (.pdf)

Your polished, printable brand document. Share with designers or keep as a personal reference. Best for people, not prompts.

Best for: Your team · Designer briefs · Personal reference
.txt
Brand Voice Guide (.txt)

Your complete Brand Voice Guide in plain text: every section you see on screen, plus your Activation Block. Upload it to any AI that accepts files.

Best for: Claude Project Knowledge · ChatGPT · Any AI with file upload
.zip
Claude Brand Voice Skill (.zip)

Your brand voice packaged as a Claude Skill. Install it once and Claude applies your voice automatically to any writing request, across all your conversations.

Best for: Claude Skills (Settings → Capabilities → Skills → Upload skill)
.md
Brand Voice Guide (.md)

Your complete guide in markdown, the native format Claude reads best. This is also the file you save into your project folder for Claude Code.

Best for: Claude Project Knowledge · Claude Memory · Any AI that reads markdown
AI
AI Training Assets (.txt)

All your platform-specific setup blocks in one file: your Activation Block, Claude Projects instructions, and ChatGPT custom instructions. Open it, copy what you need, paste where it belongs.

Best for: Setting up Claude Projects · ChatGPT custom instructions · Any AI platform
Where does each file go?
If you want to...
Use this file
Share with a person or designer
.pdf
Upload to Claude or ChatGPT
.txt
Install your brand voice in the Claude app permanently
Skill (.zip)
Add to a Claude Project or Memory
.md
Work in Claude Code or Claude Desktop
.md + CLAUDE.md block
Set up Claude Projects or ChatGPT instructions
AI Training Assets .txt
Prime any AI tool before a conversation
Activation Block tab →
Good to know
Claude Project vs. Claude SkillA Project is a focused workspace. Claude remembers your brand inside that Project. A Skill is global. Claude applies your brand voice in every conversation, everywhere.
ChatGPT Project vs. Custom GPTA Project keeps your files and conversations organized in one place. A Custom GPT is a fully configured AI assistant built on your brand. You can use it yourself or share it.
Your Brand Voice Guide vs. CLAUDE.mdThink of it this way. Your guide is the textbook: it describes who you are. A Skill is the assistant who already read the textbook. CLAUDE.md is the standing order taped to the desk: Claude Code reads it automatically every time you work in that folder, and it points to your guide. Keep CLAUDE.md short and let it reference the guide, instead of pasting the whole guide inside.

Set up your AI tools

Your content is ready. Click any tool below to see your formatted block and exactly how to install it.

Your AI Activation Block

This is the single most valuable thing in your Blueprint. One paragraph that synthesizes all four identity layers into a priming instruction any AI tool can use. Paste it anywhere, any time, before you start working.

Master Context Block · Ready to Use

Your identity evolves. Come back and update your Blueprint as your business grows. What's true today may expand six months from now. That's not inconsistency. That's growth.

Your next step

Your Blueprint is the foundation.
Identity Brand Studio is where you build on it.

A community of high-achieving women doing the same inside-out work. Trainings, templates, live sessions, and AI tools built around the same psychology-first methodology that created your Blueprint.

Explore Brand Studio
© 2026 Dr. Johnna Consulting, LLC  ·  doctorjohnna.com